“It is my pleasure to introduce this month’s article written by DRD Partnership, one of the 11 UK companies that participated with the Department for International Trade at Soccerex Connected. Don’t forget that if you want to learn more about how the Sports Economy Team at the Department works to help UK companies maximise their…
DetailsHere’s what’s been making the headlines this week: VSPN raises $100M in Tencent-led funding, Beijing’s revamped Workers’ Stadium to host AFC Asian Cup 2023 Final and ceremonies, IDG agrees 10-year deal with FIS, LaLiga extends partnership with SuperSports four more years, Alibaba Group tops China’s 100 brands, and BBC & Bilibili team up on content.…
DetailsFish and Chips, pen and paper, car and driver, football and betting. These are just an example of things that go hand in hand and although the first three pairs are never question in terms of validity, the same cannot be said for the latter. Because although football and betting have an incredibly strong bond,…
DetailsAs the latest editions of both the Champions League and Europa League get underway, there is a sense of normality creeping back into the UEFA governed game and with some stadia even granted the ability to host supporters, the show is very much going on in terms of European football. While it is a show…
DetailsWhile although October saw as many as 120 international fixtures take place, the scheduling of nation versus nation activity is still a very fraught process right now and with the footballing world in a continual state of flux, it has meant a change of plans in the month of November. For those nations who are…
DetailsEverton Women has signed a new multi-year principal partnership deal with MegaFon ahead of this weekend’s Vitality Women’s FA Cup Final. Digital and telecommunications company MegaFon has expanded their deal with the Club, in what is the biggest commercial deal in the women’s team’s history.
Brands continue to be the most confident, while positivity amongst agencies has bounced back. COVID-19 pandemic spurs all parts of the sponsorship industry to do more to measure and evaluate partnerships. Nearly two-thirds of organisations have completed or partially finalised negotiations of sponsorship affected by COVID-19
DetailsDozens of global sports stars and other celebrities are joining the #Pelegacy grassroots movement to honour football icon Pelé. The three-time FIFA World Cup Winner turns 80 on Friday and has seen current and former athletes and personalities send him signed shirt and memorabilia. The initiative, called #PelegacyJerseyExchange, was created to honour Pelé and to…
DetailsWhen France’s LFP announced a new four-year television deal for their Ligue 1 and Ligue 2 competitions, club chairman will have been rubbing their hands together with glee and with the contract being worth €800 million a year, you can begin to understand why. With Mediapro teaming up with the TF1 Group, plans were afoot…
DetailsThe concept of international football has been one that has functioned for as long as the game has been existence and in the past few months, the global coronavirus pandemic has bought its own existence into question. With all manner of new protocol required to play scheduled fixtures plus a rejigging of the calendar also…
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