With the launch of Boost LaLiga, a transformation project conceived with the aim of stimulating the organisation’s growth as a global digital entertainment company, the 2021/22 season is set to be a milestone in LaLiga’s history.
Wolves have teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA), the multi-award-winning label services division, to launch a ground-breaking new venture as the first UK football club to launch a record label.
US Open delivers 14-day live stream, Emma Raducanu sets the trend, Barcelona & iQiyi Sports get digital, WTA Finals move from Shenzhen, CSL faces changes, Evergrande’s crisis worsens. In this week’s From The Top, Stephanie Hsiao, Marketing Director, NFL China and Roy Jia, Director of Media & Business Development, NFL China, spoke about NFL’s biggest…Details
LaLiga were recognised for International Creativity at prestigious Sports Industry Awards, winning the esteemed award for worldwide activations promoting ElClasico across 47 countries worldwide, engaging thousands of fans in-person as well as millions of fans online.
Nike have designed Inter Milan’s third kit for the 2021/22 season to represent equality and inclusion as a way to bring together the club’s ‘Brothers and Sisters of the world’.Details
The car rental company signs new three-year extension to sponsor the UEFA Europa League and UEFA Europa Conference League.
Inter Miami CF and XBTO, a prominent, global cryptofinance firm, have announced a new multi-year partnership deal making them the first primary shirt sponsor for one of the MLS’ newest teams.
LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide.
Lega Serie A Names EA SPORTS Official Partner and Licensee Supercoppa Italiana Renamed EA SPORTS Supercup from season 2022/23. EA SPORTS Becomes Home of eSerie A TIM CompetitionDetails
The world’s most iconic club match will now have its own logo and visual identity. Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image’s main attributes.