JetBlue have been announced as the Official Travel Partner of the Major League Soccer team, Inter Miami CF.
After finishing this season’s Premier League with the coveted Golden Boot award, Tottenham Hotspur’s Son Heung-min has now managed to bag himself an ambassador role for British fashion icon Burberry.
This week, Ben Peppi offers an insight into how fans are able to mould the landscape of sports sponsorship.
Fans of Liga 1 Indonesia team PERSIB will soon be able to join the most empowered and engaged community in sport following the club’s announcement that they will launch a Fan Token on Socios.com.
Germany and Belgium’s men’s national teams will be supporting the Women’s Euros 2022 by wearing the brand new adidas jerseys the Three Stripes have unveiled ahead of July’s showcase event.
Aimé Leon Dore and New Balance have tapped Arsenal starboy Bukayo Saka to front their new ‘Made In UK’ campaign.
By David Diaz – Head of Sport Practice at Baker McKenzie
Rangers are today delighted to announce a new partnership with the All India Football Federation – the governing body of Indian football.
The Sport Integrity Global Alliance (SIGA) is issuing today a Request For Proposal inviting all like-minded organisations to join the Sport Integrity Week 2022 and hold dedicated digital sessions to celebrate Sport Integrity, showcase their views and services and debate the most critical topics facing the industry.
The world’s biggest charity football match, Soccer Aid for UNICEF, today announced that WOW Hydrate – the sugar free protein sports drink – will be an official partner for the 2022 game. The match will take place on Sunday 12th June at the London Stadium, broadcasted live on ITV and STV.