The latest industry insights impacting the world of football

LaLiga transforms its marketing strategy thanks to Microsoft and the potential of hundreds of terabytes of data

LaLiga applies technology in all its processes, from business decision-making to digital strategy and television broadcasting. In recent years, the organisation has developed numerous technological solutions along these lines, culminating in the creation of its own technology company, LaLiga Tech, which from 2021 has managed all these products for LaLiga and other international clients. In…


NWSL Announces Dr. Cindy Chang as Chief Medical Officer

The National Women’s Soccer League has announced the hiring of Dr. Cindy Chang, MD, FACM, FAMSSM, as the league’s first Chief Medical Officer. As CMO, Chang will oversee league medical operations and protocols, further build on best practices for athlete wellbeing and safety, and provide guidance on improved strategies for injury management, rehabilitation and preventative…