The latest industry insights impacting the world of football

Confidence hits new heights as European sponsorship industry sees light at the end of the tunnel

The European sponsorship industry has demonstrated the clearest signs yet of an imminent recovery, according to a continent-wide survey of senior industry leaders conducted by the European Sponsorship Association. Wave six of the ESA Sponsorship Sentiment Tracker, conducted throughout November, found that confidence across all parts of the industry has hit its highest level since…