May242022

LaLiga transforms its marketing strategy thanks to Microsoft and the potential of hundreds of terabytes of data

FeedBy May 24, 2022

LaLiga applies technology in all its processes, from business decision-making to digital strategy and television broadcasting. In recent years, the organisation has developed numerous technological solutions along these lines, culminating in the creation of its own technology company, LaLiga Tech, which from 2021 has managed all these products for LaLiga and other international clients. In…

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May242022

Castore and Sevilla agree multi-year kit deal

FeedBy May 24, 2022

Sevilla FC and premium sportswear brand Castore are delighted to announce their new multi-season partnership, with Castore becoming the Official Kit Supplier of Sevilla.

May242022

Bundesliga renews broadcast deal with Sky Mexico

FeedBy May 24, 2022

The Bundesliga signed a four-year extension to its broadcast rights deal with Sky Mexico, which holds the rights to the Bundesliga and 2nd Bundesliga in Mexico and Central America.

May242022

NWSL Announces Dr. Cindy Chang as Chief Medical Officer

FeedBy May 24, 2022

The National Women’s Soccer League has announced the hiring of Dr. Cindy Chang, MD, FACM, FAMSSM, as the league’s first Chief Medical Officer. As CMO, Chang will oversee league medical operations and protocols, further build on best practices for athlete wellbeing and safety, and provide guidance on improved strategies for injury management, rehabilitation and preventative…

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May242022

Clarence Seedorf joins the UEFA Foundation for Children board

FeedBy May 24, 2022

The football legend brings a global profile and more than 20 years’ experience of working with charitable projects.

May202022

BENFICA AND CLANCY LAUNCH INTERACTIVE NFT VIDEOS

FeedBy May 20, 2022

Clancy’s Video NFT Moments Interactive Card goes live with Benfica to kick off a new era of Video NFT Collectible cards for a sports, entertainment and eSports fan marketplace.

May202022

SIGA and Benfica Foundation Team Up for Sport Integrity and Social Causes

FeedBy May 20, 2022

The Sport Integrity Global Alliance (SIGA) and the Benfica Foundation signed this morning a large-scale, far-reaching and action-oriented memorandum of understanding aimed at promoting greater integrity, sustainability and social responsibility in Sport and the wider industry.

May202022

How FIFA’s new loan regulations will transform the transfer market

FeedBy May 20, 2022

This week Baker McKenzie’s Antonio Fernandez dives into how FIFA’s latest loan regulations will change the transfer market!

May202022

36 referees, 69 assistant referees and 24 video match officials appointed for FIFA World Cup Qatar 2022™

FeedBy May 20, 2022

FIFA Referees Committee have announced the lists with the names of the selected match officials for the FIFA World Cup Qatar 2022™.

May202022

Soccer Aid for UNICEF announces partnership with Vitality for June’s 2022 match

FeedBy May 20, 2022

The world’s biggest charity football match, Soccer Aid for UNICEF, today announced that Vitality – the innovative insurance and investment company – will be a partner for the 2022 game. The match takes place on Sunday 12th June at the London Stadium, broadcasted live on ITV and STV.