Today Liverpool Football Club have launched the Liverpool FC Nike Air Huarache. The first official Liverpool FC x Nike trainer. Inspired by the chequered banners of the Kop. Featuring interchangeable patches for a special finishing touch with a custom Liverpool FC box.
Major League Soccer’s (MLS) decision to schedule its first ever Thanksgiving game paid off as 1.89 million viewers tuned into Fox and its Spanish-language channel Fox Deportes to watch the Colorado Rapids and Portland Timbers playoff match.
Liverpool’s Mohamed Salah was crowned Men’s Player of the Year at the Football Supporters’ Association Awards in association with BeGambleAware, which took place in London on Monday night.
South American soccer’s governing body Conmebol has agreed a three-year partnership with Crypto.com, running from 2023 until 2026.
QatarEnergy has teamed up with FIFA as an official Partner for the FIFA Arab Cup Qatar 2021™, which will be held in the State of Qatar from 30 November until 18 December.
Brazilian football club Santos have announced Binance as their new sponsor and licensee for fan tokens and NFTs.
Manchester City has announced a new global partnership with Sony Group Corporation (Sony) which aims to develop new digital fan experiences that will be at the cutting-edge of global sport.
Greek pay-TV network Novasports has secured exclusive domestic broadcast rights to English soccer’s Premier League for the next six seasons.
Paris Saint-Germain and Argentina’s Lionel Messi has won the Ballon d’Or for the seventh time in his career which is a new record that now puts him two clear of Cristiano Ronaldo in the all-time standings.
Premier League newcomers Brentford will be extending the life cycle of their current home kit for the 2022/23 season.