“It is my pleasure to introduce this month’s article written by DRD Partnership, one of the 11 UK companies that participated with the Department for International Trade at Soccerex Connected. Don’t forget that if you want to learn more about how the Sports Economy Team at the Department works to help UK companies maximise their export potential then contact us at Sport@trade.gov.uk. DRD Partnership is a strategic communications consultancy focused on building value for clients and protecting their reputations at moments of challenge and of change. Its specialist sports practice works both in the UK and internationally, combining the deep experience of their senior partner team with rigorous analysis and interrogation of issues. DRD’s partners have held senior roles in government, diplomacy, the law, international corporations, charities and leading public affairs consultancies. Combining their insight and experience of engaging stakeholders and delivering campaigns across the globe ensures that they are consistently able to meet and exceed clients’ expectations.” – Andrew Bacchus, Lead – Sports Economy, Department for International Trade.