China Sports Business Weekly: CSL Eyes Mid-July Return

Headlines: Beijing Hockey Association and NHL deliver masterclass, Nike remains bullish on China, domestic brands capitalise on home advantage, Endeavor China announces new CEO, CSL confirms return, Didi hails IPO. In this week’s From The Top, Xing He, Deputy Secretary-General of Beijing Ice Hockey Association, talks about collaborating with the NHL, the importance of ball…

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SL Benfica and Adidas renew contract until 2027

SL Benfica and adidas have just announced the renewal of their contract for another six years, extending it until 2027. This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98…

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