China Sports Business Weekly: AC Milan calls in OPPO

Xiaohongshu lands CCTV & women’s football deals, Inter upgrades Lenovo sponsorship, AC Milan calls in OPPO, UFC’s fan party, Suzhou handed BWF Sudirman Cup, Tencent’s Huya & Douyu merger blocked, and Tencent Music loses exclusivity. In this week’s From The Top, Jason Shi, Director of Marketing China at Hyperice, spoke about partnering with the UFC,…


OneFootball & MEDIAPRO to stream Liga MX

MEDIAPRO Group, the leading international audiovisual rights agency and international sales partner of Liga MX, has today entered an exclusive broadcast agreement with OneFootball to stream live matches and highlight clips from the Liga MX Apertura 2021 and Clausura 2022.

Rui Costa named SL Benfica President

Rui Costa was named Sport Lisboa e Benfica President on Friday following an emergency meeting of the club’s executive board. The former Portuguese International Player had been serving as Benfica vice-president and received unanimous backing to take on the presidency after the suspension of his predecessor Luis Filipe Vieira.