The Portuguese Football Federation continues to enhance its presence in China by becoming the first Football Federation to agree a strategic partnership with leading Chinese social media platform Weibo. This partnership takes place after the launch of Portugal´s official store on Alibaba Tmall at the beginning of the year.
Making headlines this week: the ePremier League expands to China, Chinese Super League opening game welcomes 30K fans as viewership doubles from 2020, China looks to test digital currency at Beijing 2022, MLB launches First Pitch Clinic in Yangzhou, Wuhan is selected as a host city for the LoL World Championships, and KAWO’s excellent 2021…Details
Following the recent European Super League saga, Soccerex and DataPOWA has today released a list of the 20 most powerful European football team sponsorship properties globally, as ranked by the POWA Index, the data-driven, real-time sports sponsorship valuation engine.
The European Super League (ESL) is set to be a €2.5bn own goal. Brand Finance has been tracking the financial value of football brands for 15 years and this proposition is potentially the biggest shakeup to the game seen in that time. They calculate that the ESL Founding Clubs are likely to lose a combined…Details
Football fans across the UK are overwhelmingly against the proposed European Super League according to YouGov’s latest snap poll
‘Closing the Visibility Gap’ is the most comprehensive study ever produced into the commercial drivers of women’s sport. Revenue generated by women’s sport in the UK is set to grow to £1bn a year by 2030 – up from £350m a year currently – making it one of the fastest growing sectors in the sports…Details
LaLiga strongly condemns the recently published proposal for a breakaway, elitist European competition that attacks the principles of open competition and sporting merit which are at the heart of the domestic and European football pyramid.
Samuel Eto’o believes the FIFA World Cup Qatar 2022™ will offer many unique and memorable experiences for fans when the next edition of football’s showpiece event heads to the Middle East and Arab world in two years’ time. In an interview with qatar2022.qa, the former Cameroon international – who serves as a Global Ambassador for…Details
RB Leipzig’s USA international Tyler Adams has spoken of the “clear pathway into first-team football” that the Bundesliga offers, making it particularly attractive for young American players looking to make the breakthrough in Europe.
Wakatake Group and LaLiga have announced the agreement by which the Japanese company becomes an official partner of the Spanish championship for the development of grassroots football and the training of coaches in Japan until June 2022.