To say the last three months have been tumultuous at Barcelona would be a massive understatement and even though it is three months since their embarrassing exit from last season’s Champions League quarterfinals, the effects are still being felt today. Effects that nearly saw their greatest ever player leave in the summer and with Lionel…
DetailsWith an inability to enter English football stadia and plenty of competitive action scheduled across the next six months, the opportunity to screen more matches than ever before is one that is currently presenting itself. However, that opportunity also has a cost and with the Premier League already handing over the live broadcast rights in…
DetailsBorussia Dortmund are well-recognised as a powerhouse in German and European football. From the atmosphere of the famous Yellow Wall of passionate Dortmund fans, to the silky football the team plays on the pitch, the club, its fanbase and their personality are highly regarded throughout the world of football. In the wake of COVID-19, having…
Details“It is my pleasure to introduce this month’s article written by DRD Partnership, one of the 11 UK companies that participated with the Department for International Trade at Soccerex Connected. Don’t forget that if you want to learn more about how the Sports Economy Team at the Department works to help UK companies maximise their…
DetailsHere’s what’s been making the headlines this week: VSPN raises $100M in Tencent-led funding, Beijing’s revamped Workers’ Stadium to host AFC Asian Cup 2023 Final and ceremonies, IDG agrees 10-year deal with FIS, LaLiga extends partnership with SuperSports four more years, Alibaba Group tops China’s 100 brands, and BBC & Bilibili team up on content.…
DetailsFish and Chips, pen and paper, car and driver, football and betting. These are just an example of things that go hand in hand and although the first three pairs are never question in terms of validity, the same cannot be said for the latter. Because although football and betting have an incredibly strong bond,…
DetailsAs the latest editions of both the Champions League and Europa League get underway, there is a sense of normality creeping back into the UEFA governed game and with some stadia even granted the ability to host supporters, the show is very much going on in terms of European football. While it is a show…
DetailsWhile although October saw as many as 120 international fixtures take place, the scheduling of nation versus nation activity is still a very fraught process right now and with the footballing world in a continual state of flux, it has meant a change of plans in the month of November. For those nations who are…
DetailsEverton Women has signed a new multi-year principal partnership deal with MegaFon ahead of this weekend’s Vitality Women’s FA Cup Final. Digital and telecommunications company MegaFon has expanded their deal with the Club, in what is the biggest commercial deal in the women’s team’s history.
Brands continue to be the most confident, while positivity amongst agencies has bounced back. COVID-19 pandemic spurs all parts of the sponsorship industry to do more to measure and evaluate partnerships. Nearly two-thirds of organisations have completed or partially finalised negotiations of sponsorship affected by COVID-19
Details
