MLS’s next expansion franchise is reserving a roster spot for the winner of a reality TV contest.
Leading football culture and media brand COPA90 has appointed sports PR agency MatchFit as its strategic PR agency into 2022.
The Houston 2026 World Cup Bid Committee have launched the Spirit of Houston campaign, underlining the city’s united, community-driven and innovative approach that sets it apart from other candidate cities.
UEFA and Disney begin initiative in Scotland to inspire girls to play football through Playmakers, which was originally launched in February 2020, but couldn’t be fully rolled out due to the Covid-19 pandemic in March that year.
Dacia has showcased the overhaul of its brand identity with Serie A club partners Udinese Calcio.
UEFA EURO 2024 logo unveiled with spectacular light show at the Olympiastadion in Berlin on Tuesday the 5th of October.
Taking the fight to the fraudsters: How the Royal Belgian Football Association tackled Euro 2020 counterfeiting with LaLiga Content Protection
Brand counterfeiting is a crime that steals billions of dollars from legitimate businesses every year and its threat to the global sports industry is growing. With the rise of international ecommerce, the ability of fraudsters to rapidly produce and sell illegal branded merchandise has increased immensely. Sports bodies and their partners are in a race…Details
Innovative digital cooperation: Sorare to become official partner of the Bundesliga and Bundesliga 2
Bundesliga International is taking an innovative approach to the marketing of the Bundesliga and Bundesliga 2. The subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare. Effective immediately, the popular fantasy football game will be an official partner of the…Details
LaLiga’s use of cinematic cameras in live broadcast with the support of MEDIAPRO has earned the Spanish league a prestigious win of Innovation Prize at SPORTEL Awards 2021.
PUMA teams up with COPA90 to document footballer Sara Björk Gunnarsdóttir’s journey from pregnancy back to professional football
PUMA and COPA90 have announced the launch of a monthly editorial content series, and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique Lyonnais and Captain of Iceland’s national team, as she has a baby and endeavours to return to football.