UDINESE CALCIO LAUNCHES NEW HOME KIT, CELEBRATING 125TH ANNIVERSARY OF THE CLUB
The focus is on tradition of the design and sustainability of the materials.
LiveScore Unveils ‘More Than A Score’ Campaign as Football Icon Cristiano Ronaldo Stars in the Brand’s First Ever TVC
‘More Than A Score’ campaign unveiled in the first ever LiveScore 60’ and 30’ TV spots starring Official Global Brand Ambassador Cristiano Ronaldo, backed by a multi-million pound media plan to win the hearts of football fans with significant presence on Sky Sports and BT Sport. ‘More Than A Score’ represents the first campaign from…
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China Sports Business Weekly: UEFA Lands four new broadcast partners
UEFA goes all-in on four platforms, Bundesliga’s trio, UFC and Migu ramp up fitness content, Xiaohongshu gives learnings from the Olympics, Messi surges PSG numbers, Su Bingtian rides Olympics momentum.
LaLiga General Assembly Green Lights “Boost LaLiga” (LaLiga Impulso)
With 38 votes in favour, General Assembly approves the project, that needed support of at least 32 of the 42 member clubs. LaLiga fully retains its sports responsibilities as well as the organisation and management of the audiovisual rights. The clubs that have approved the operation, who will receive up to a maximum of EUR2.668…
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BITMEX JOINS AC MILAN AS FIRST-EVER SLEEVE PARTNER
AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms, are pleased to announce a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri.
NWSL add Sport Buff partnership to global games on Twitch
NWSL partners with Sport Buff to bring gamification to global audience of leading US women’s soccer games.
EVERTON BREAKS GROUND ON NEW STADIUM PROJECT
Everton Chairman and Club CEO hail “momentous” and “extraordinary day” in development of £500m waterfront stadium. History made at project commencement ceremony as excavator makes first incision into eastern quayside at Bramley-Moore Dock. Three-year build will create up to 12,000 construction jobs and generate a £1.3bn boost to the UK economy
Premier League prepares to welcome fans back to grounds in 2021/22
Matchday protocols have been created to keep supporters safe at Premier League matches this season – the Premier League and its clubs are looking forward to having full stadiums again and it is vital that everyone works together to make matchdays safe during the ongoing COVID-19 pandemic.
Real Madrid start legal fight against Tebas and La Liga’s €2.7bn investment deal
The Blancos have opposed the CVC proposal since it was announced in early August and are now stepping up efforts to get it torn up.
China Sports Business Weekly: European Football Giants Launch on Xiaohongshu
China’s State Council announces five year fitness plan, LaLiga enters youth product licensing deal, sports companies enjoy surge in shares, European football clubs launch on Xiaohongshu, Tencent limits users’ screen time while shares drop, and an opinion piece on how the League of Legends impresses internationally.