AS Monaco & Liga Stavok Sign Sports Betting Partnership
AS Monaco have announced a partnership with Liga Stavok, one of the leading sports betting companies in Russia, which becomes a regional partner of the club for the 2021-2022 season.
Manchester City Forms New Partnership With Qualtrics
Manchester City have announced a new partnership with Qualtrics, the leader and creator of the Experience Management (XM) category, which will see Qualtrics become the Club’s Official Experience Management Software Partner.
Uefa kicks off search for Euro 2028 hosts with joint bids permitted
Uefa has initiated the bid process for the 2028 European Championship, issuing its member national associations with a bid deadline of March 23 next year by which to submit their interest
Sony Pictures Networks signs off on two-year Bundesliga deal in Indian subcontinent
Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent
The fifth season of eLaLiga Santander 2021/22 unveils its first details
This week LaLiga and Electronic Arts have announced the first details of eLaLiga Santander 2021/22, the only EA SPORTS FIFA 22 Global Series Official League Qualifier in Spain. Featuring one of the highest EA SPORTS FIFA 22 Global Series total prize pools in the world at 300,000€, eLaLiga Santander 2021/22 will create stars on the…
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FIFA SPONSOR ADIDAS CRITICISE PLANS FOR BIENNIAL WORLD CUP AND ‘ELITIST’ EUROPEAN SUPER LEAGUE
Kasper Rørsted has added his voice to those criticising the largely unpopular plans to hold a World Cup every two years spearheaded by former Arsenal manager Arsene Wenger. The CEO of one of FIFA’s primary sponsors believes that the plans would over-congest an already crowded sporting calendar, while Rorsted also believes a European Super League…
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Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
EFL Launch Initiative To Support Clubs On Environmental Journey
The English Football League (EFL) has announced the launch of ‘EFL Green Clubs’, a new League wide scheme that will help support clubs across the country to improve their environmental practices and operations.
The FA Launches Let Girls Play Campaign
To coincide with International Day of the Girl, The Football Association (The FA) has today launched a new campaign – Let Girls Play – which supports their strategic ambition to give all girls equal access to play football in school by 2024.
EFL chair does not rule out end to Saturday afternoon blackout in future TV deal
EFL chair Rick Parry has not ruled out an end to the Saturday afternoon blackout in any future television deal. As per the current broadcasting guidelines televised games are not permitted between 2.45pm and 5.15pm on Saturdays in the UK.