AC Milan Partners With Eneos In The Name Of Energy & Innovation
AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become the new Official Motor Oil Partner of the Rossoneri.
Tottenham Hotspur takes delivery of Getir Global Partnership
Getir, the pioneer of ultrafast grocery delivery, have signed a three-year partnership with Tottenham Hotspur Football Club who will become the Premier League team’s newest global partner, joining as an Official Global Partner.
LaLiga announces an agreement in principle with CVC
LaLiga announces a strategic agreement called “Boost LaLiga” with the leading global investment fund CVC which will see a cash injection of 2.7 billion euros into the competition and its clubs. This ambitious investment plan, approved unanimously today by the league’s Executive Committee (Comisión Delegada), will provide LaLiga and the Clubs with all the necessary…
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Benfica and Adidas launch alternate kit and celebrate partnership
For the second consecutive year, Adidas and Sport Lisboa e Benfica complete the club’s line-up with a new alternate kit. First team players Florentino, Morato and Rodrigo Pinho have proudly showcased the new SL Benfica jersey, which will be debuted during Tuesday’s UEFA Champions League third qualifying round match against Spartak Moscow.
The EFL & eBay partner to launch ‘Small Businesses United”
The EFL has announced a new three-year partnership ahead of the start of the 2021/22 season with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs. Through the launch of ‘Small Businesses United’, the partnership will see eBay donate advertising space at EFL grounds to the small businesses at the…
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Soccerex returns to physical events with Soccerex Americas
Soccerex, the global leader for football business networking and insight platforms, will be staging physical events once again this year with Soccerex Americas in Miami, 11-12 November 2021.
The Ligue de Football Professionnel become Soccerex institutional partners
We are delighted to announce that the Ligue de Football Professionnel have become the latest addition to the stable of Institutional partners at Soccerex from around the world of football. Signing an agreement to at least June 2022 will see the LFP represented at all Soccerex events – visibly, from a high-level brand exposure perspective,…
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Football must consider stopping headers, says dementia expert
A leading researcher into the link between dementia and sport has called for football to consider abandoning headers after a new study highlighted the risk of players developing neurodegenerative diseases due to repeated heading.
VAR aiming to stop players going down to win penalties
The Premier League hopes to discourage players exaggerating contact for penalties and cut out controversial offside calls by changing rules ahead of the new season.
Inter kit sponsor Socios reacts to swift design backlash
Digital fan token creator Socios received minimal pushback when it was announced in June as the primary sponsor of Valencia’s La Liga kit for the upcoming season, so CEO Alexandre Dreyfus believed the unveiling of a similar agreement with Inter would run just as smoothly.