Here’s what’s been making the headlines this week: CFA Secretary-General says football is a bridge between China and the world, 3.2M applications for just 6.3K League of Legends World Championship tickets, Vivo announces partnership with EURO 2020 & 2024, CSL final to allow for 10,000 fans in Stadium, NFL engages local fans with virtual experiences, China’s army basketball side quits CBA league, Western sports properties tackle digital in China and why DouYu & Huya had to merge. In this week’s From The Top, we spoke with Joseph Krassenstein, Marketing Director for MORE Sports, a Chinese mobile app and video platform that brings all-encompassing coverage to the complete lifestyle of sports with some of the world’s biggest athletes.
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