Xiaohongshu lands CCTV & women’s football deals, Inter upgrades Lenovo sponsorship, AC Milan calls in OPPO, UFC’s fan party, Suzhou handed BWF Sudirman Cup, Tencent’s Huya & Douyu merger blocked, and Tencent Music loses exclusivity. In this week’s From The Top, Jason Shi, Director of Marketing China at Hyperice, spoke about partnering with the UFC, working with Zhang Weili, current opportunities in China, staying ahead of the competition, and dealing with copycat products.
Kapital Football Group
Executing Disciplined Strategies
