The ambitious strategy of international expansion now covers 90 countries, being one of the hallmarks of LaLiga and the main engine to bring the excitement of Spanish football to every corner of the planet. Since the 2015/16 season, global audiences for LaLiga match broadcasts have increased by 30%. This has meant a 247% increase in the value of international media rights since 2013/14 and an increase in LaLiga’s brand value.
Kapital Football Group
Executing Disciplined Strategies
