📰 Headlines: China Sports Media distributes FIFA Club World Cup rights, Kuaishou gears up for Beijing 2022, NBA initiates CSR campaign ahead of CNY, China hires overseas influencers, WTT bring on baijiu brand, 8 China digital predictions for 2022, and an online spring clean by the Chinese government.
🗣 In this week’s From The Top, we spoke with Eric Genghui, Senior Director, China Sports Media, about a new era of distributing media rights in China, a more realistic landscape compared to pre-COVID-19, the future of rights fees, how short video platforms will look to enter to live rights competition, and what’s China Sports Media’s main focus for 2022.
