The European Super League (ESL) is set to be a €2.5bn own goal. Brand Finance has been tracking the financial value of football brands for 15 years and this proposition is potentially the biggest shakeup to the game seen in that time. They calculate that the ESL Founding Clubs are likely to lose a combined brand value of €2.5bn, but that number could potentially be as high as €4.3bn.
Kapital Football Group
Executing Disciplined Strategies
