Cryptocurrency and football: understanding a new wave of sports sponsorship
There are few assets on earth that can suffer eye-watering drops in value, but still manage to announce ground-breaking sponsorship…
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Binance is the new exclusive crypto sponsor of Brasileirão
Partnership targets the Brasileirão Assaí and 3 other CBF elite tournaments: Brasileirão Female Neoenergia, Brasileirão Female A-2 and A-3
TikTok becomes Official Entertainment Platform of UEFA Women’s EURO 2022
The short-from Social Media platform TikTok has been announced as an official partner of the UEFA Women’s EURO 2022 this…
LaLiga generated €3,818M in revenue and maintained positive EBITDA in 2020/21, the season hardest hit by COVID
High financial solvency and responsibility at most clubs has helped Spanish professional football overcome this crisis. Net losses for LaLiga…
Arsenal and Unagi announce new partnership
Arsenal and Unagi have announced a long-term partnership that will see the club join Unagi’s next-generation fantasy football game, Ultimate…
FIFA 23 to be final entry in series as EA Sports announces replacement franchise
EA Sports has announced that FIFA 23 will be the very last in its long-running series of football video games…