Anti-Glazer Fan Campaign Could Cost Manchester United Sponsors ‘Millions’
Digital analysis of United fans’ #NotAPennyMore campaign suggests online targeting of sponsors’ Google Ads could rack up millions of pounds…
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ESPN and LaLiga Reach Historic Rights Agreement
ESPN and LaLiga have reached an expansive, long-term agreement that will make ESPN+ the new English- and Spanish-language home for…
How to Build a Winning Mentality: An Interview with Jobi McAnuff and Dr. Jake Jones
Vince Lombardi said, “Winning means you’re willing to go longer, work harder and give more than anyone else.” Typically, an…
LiveScore Announces Cristiano Ronaldo as Official Global Brand Ambassador
LiveScore, the global sports media business and one of the world’s leading real-time sports updates providers, has today announced Cristiano…
Budweiser to donate its Emirates FA Cup Final advertising
The FA’s official beer partner hands over its perimeter advertising and sponsorship space to pubs from West London and Leicester…
Premier League clubs agree broadcast renewal terms
Premier League clubs have unanimously agreed a proposal to conclude a three-year renewal of the League’s UK live and non-live…