“It is my pleasure to introduce this month’s article written by Sportsmith, one of the 11 UK companies that participated with the Department for International Trade at Soccerex Connected. Don’t forget that if you want to learn more about how the Sports Economy Team at the Department works to help UK companies maximise their export potential then contact us at Sport@trade.gov.uk. Sportsmith is a sport and physical activity development consultancy which works internationally to advise, design, and deliver activation, engagement and performance solutions for clubs, associations, and facilities. Managing Director, Trevor Smith has been active recently within the professional football community, mostly in Asia, having made audit visits to 15 professional clubs across 5 countries with a specific focus on youth development programmes and player recruitment practices. Trevor summarises the common findings below.” – Andrew Bacchus, Lead – Sports Economy, Department for International Trade.