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Raheem Sterling opens up on his journey from jumpers for goalposts to England’s elite

FeedBy May 7, 2021

England forward Raheem Sterling features in the first episode of a powerful new content series presented by England Football, the new the new name and visual identity to represent, unite and promote football participation in England that launched earlier this week.

Uniting To Support The FA’s Asian Inclusion Strategy

FeedBy May 7, 2021

The Football Association (The FA) has provided an update on its Asian inclusion strategy, which is aimed at increasing Asian participation in football across the country.

Ed Sheeran Takes On Ipswich Town Sponsorship

FeedBy May 7, 2021

“The club is a big part of the community and this is my way of showing my support,” says music icon Ed Sheeran.

KIN Partners scores commercial relationship with Real Madrid C.F.

FeedBy May 7, 2021

KIN Partners, one of the leading independent sport and entertainment companies globally, has been appointed by Real Madrid C. F. as a commercial sales partner.

Inside LaLiga’s global fan engagement strategy

FeedBy May 4, 2021

LaLiga head of consumer strategy Olivia Archanco explained how data is being used to boost fan engagement, sales and loyalty. Their data-driven strategies make the experience better for fans, while also benefiting clubs, broadcasters and sponsors.

Inside the Premier League’s LGBT+ fan groups

FeedBy May 4, 2021

Our media partner, Goal, has spoken to supporters’ groups representing gay, lesbian, bisexual and transgender fans, beginning at Manchester City. The following piece was originally published on Goal’s website.

Europe’s route to 2023 Women’s World Cup mapped out

FeedBy May 4, 2021

European teams have discovered the path they must take to the FIFA Women’s World Cup 2023™ following the UEFA qualifying group stage draw at the confederation’s headquarters in Nyon, Switzerland.

Premier League preparing ‘Owners’ Charter’ to tackle Super League threat

FeedBy May 4, 2021

The English Premier League has announced it is preparing a new “Owners’ Charter” in response to the mooted European Super League, while the Football Association has commenced a probe into the breakaway competition.

Mental Wellness in Sport: Where Are We Now?

FeedBy May 4, 2021

Ashley Hughes highlights the issues plaguing the sport industry, focusing on their current mental wellness policy intiatives and how they could be improved.

China Sports Business Weekly: The Premier League Launches Official Account on Bilibili

FeedBy April 30, 2021

Huya lands Chinese League of Legends deal for US$310M, Hisense partners with FIFA World Cup 2022, the Premier League launches on Bilibili, Portuguese FA partners with Weibo ahead of EURO 2020, a blog on the mega-cities vying to to become the capital of esports, and Chinese students to have two hours of physical activity per…

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