Benfica and Adidas launch alternate kit and celebrate partnership
For the second consecutive year, Adidas and Sport Lisboa e Benfica complete the club’s line-up with a new alternate kit.…
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LaLiga announces an agreement in principle with CVC
LaLiga announces a strategic agreement called “Boost LaLiga” with the leading global investment fund CVC which will see a cash…
Tottenham Hotspur takes delivery of Getir Global Partnership
Getir, the pioneer of ultrafast grocery delivery, have signed a three-year partnership with Tottenham Hotspur Football Club who will become…
AC Milan Partners With Eneos In The Name Of Energy & Innovation
AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become…
China Sports Business Weekly: European Football Giants Launch on Xiaohongshu
China’s State Council announces five year fitness plan, LaLiga enters youth product licensing deal, sports companies enjoy surge in shares,…
Inter kit sponsor Socios reacts to swift design backlash
Digital fan token creator Socios received minimal pushback when it was announced in June as the primary sponsor of Valencia’s…