In another busy week, here’s what caught our eye: AC Milan bolsters China presence with PacificPine Sports tie-up, Anta sponsors national swimming team, the CFA announces elite coaching plan, the UFC Performance Institute Shanghai houses retired athlete program, Beijing 2022 hit with more boycott calls, and ByteDance’s CEO steps down. It was a romantic week in China. We’ve hand-picked some of the stand-out campaigns produced for China’s alternative Valentine’s – the ‘I Love You’ day. In From The Top, we caught up with Raymond Roessel, co-chief executive and co-founder of PacificPine Sports, to discuss their latest partnership with AC Milan, as well as utilising digital as part of the company’s strategy for sports training & education in China.
Kapital Football Group
Executing Disciplined Strategies
